Silk Air absolutely has the smartest user interface in its website compared with all other air flights I've ever seen so far as it had made me dumb within seconds. The booking facility allows user to stay at the same page while browsing through the availability of different departure and arrival dates as well as the fares in one look. From technical point of view, they must have applied partial post back (for instance : ajax) so that the user won't see part of the page is actually refreshed. I have seen a lot of websites using the same technology. Yet, this is the first time I was so amazed that it comes from an airflight website with the fact lots of its friends had given me hard time to go back and forth different page only to get one fulfilling your satisfaction. You don't need to open so many pages only to compare prices on different dates or allocate some memory in your brain trying to memorize numbers - figures you've just seen. Silk Air saves up a lot of time indeed and reduces our effort and frustation and with this approach, it shows to the world that online booking is so much fun and fast. I really envy!
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